Ingredients, procedures, and bake time—that’s it.
I couldn’t give a rat’s ass about your grandmother’s neighbor’s sister who invented the world’s best cheesecake while meditating on a rock in Argentina in ’93….
…or how Gina’s Aunt Jacki’s Caramel Sticky Buns always give her #BeachVibes because of her family’s annual coastal vacation.
I completely understand that blogging is a form of creativity and for some, writing a lengthy novel about the food they are sharing is important. Established food bloggers argue that these stories build “emotional attachment” and “credibility” among their readers and that may be true, but in an extremely saturated market leaving out the unnecessary may have an advantage, especially to us newbies attempting to break into the food blogging game.
In this blog, you will expect to find awesome recipes and trusted procedures for excellent outcomes. It won’t have drawn-out anecdotes on how this recipe came to be or bull shit dissertations analyzing the emotions it evokes.